Marketing Strategies For Gyms

Finding the right marketing strategy for your gym or health club is a case of testing and measuring what works and what doesn t.

Marketing strategies for gyms.

You can promote your gym offers and promotions straight to their phones facebook twitter instagram email etc. Affiliate marketing is when you set up a process for people outside of your club to refer other people who might be interested in a gym membership to join your gym. Here you go 1. Smart gym marketing leverages more than just gym wide promotions.

One of the best summer marketing ideas for gyms is to focus on all of the natural reasons why people start getting motivated to get in shape as summer rolls around. The proven fitness marketing strategies in action let s take three of these proven strategies and weave them into one overall strategy you can run for your studio. Marketing your gym or personal trainer business can be easy if you have enough tried and true fitness marketing strategies to use on the regular. Stop blending in with your competitors.

Start by just getting started. It can be a fantastic marketing strategy for your gym as a way to get clients in your door from people they respect. Using digital marketing you could target and promote your gym to your ideal audience where they spend most of their time. Your current members will likely find family or friends who would enjoy the gym as much as they do which creates more meaningful engaged memberships for your gym.

You may also find that your personal skill set makes one form of marketing more powerful than the others. That s why i put together 24 gym marketing ideas you can use starting now to generate more new clients. Now that you re ready to grow your fitness business and take it to the next level here are the strategies that have worked consistently over time for my most successful clients. Spring break looking good at the beach warmer weather less clothes cookouts swimming vacations cruises weddings class and family reunions and other special events.

Craft a great marketing story. You don t need an overarching marketing strategy to post on facebook instagram pinterest or snapchat. Social media provides an increasing number of marketing opportunities for fitness centers gyms and personal trainers. Referral marketing is one of the best ways for any business to market itself.

Create a promotion around a trial period you are running. Plus your customers will reap the rewards for getting someone to join. Be the video hero. Think discounts for zumba or pilates which may bring in a certain type of clientele one that stays for life.

There s no one size solution. Here we will use facebook ads email marketing and a trial and promotion offer.