Primer lipstick or mascara max factor has the right product for every occasion.
Max factor pancake makeup history.
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Max factor is a line of cosmetics from coty inc.
Today max factor makes a broad range of products including foundations concealers eye shadows lipsticks mascaras and nail polishes.
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This makeup gave a natural look to the face especially in closeup shots.
It was the first product that combined foundation and powder in one to produce a much lighter makeup this was called pan cake make up.
Max factor had been developing cosmetics for use in theater since 1904 and by 1914 developed the first cosmetic specifically for use in motion pictures.
1940 max factor pan cake make up.
So max factor created pan cake makeup.
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Max factor will never get to see just how expansive the beauty market is today.
Panstik was a cream based make up in stick form that was designed to be applied as easily as lipstick in less than 20 seconds.
It was so popular workers would steal it off of movie sets for personal use.
1945 max factor pan cake.
The history of max factor pancake makeup.
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Browse our products to find the perfect match for your look.
And yes pan cake makeup is still going strong in an updated pan stik formula.
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Tests included covering models legs with pan stik and siting them in the sun to observe how the color changed.
1939 make up charts using pan cake.
So eventually it was made available to the public and it ended up becoming the best selling foundation in history.
1944 notice in the trade journal the drug and cosmetic industry warning of trademark infringement for the use of the name pan cake.
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The development of technicolor in film was the catalyst behind the pancake formula.
Max factor pan cake from the 1940s.
Pan stik make up was introduced by max factor after years of testing in the hollywood laboratories.
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It was founded in 1909 as max factor company by maksymilian faktorowicz a beautician from poland.
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